About Me
I am a designer spezialising in wearable products, with a background in fashion and accessory design. My work explores the relationship between products, materials and storytelling, with a particular interest in creating distinctive worlds around the things we wear.
I believe that, ultimately, we don’t only buy products — we buy feelings, memories and a sense of identity. This is what draws me to building visual and emotional worlds around products: creating an atmosphere that gives them meaning beyond their function. Colour plays an especially important role in this. I see colour as something deeply connected to how we experience the world — it can evoke memories, shift our mood, create energy and make us feel something before we even understand why.
Over the past years, I have focused on building Tetzu, an independent accessories brand that has allowed me to work across every stage of the design process, from initial concepts and product development to material innovation, manufacturing and creative direction. Through Tetzu, I have been able to explore not only how products are designed, but how an entire world can be built around them.
I grew up in a lively family with five siblings, surrounded by noise, creativity and constant activity — an environment that shaped my curiosity and resilience from an early age. Later, living abroad in Australia and Stockholm broadened my perspective.
Outside of work, I am happiest when moving or making. I enjoy running in the forest, where I find space to think and reset, as well as creating through digital drawing, painting and crochet. These more intuitive forms of making allow me to explore colour, texture and form without the constraints of a brief — often feeding back into how I approach design professionally.
